{"id":312,"date":"2022-08-02T20:33:51","date_gmt":"2022-08-02T20:33:51","guid":{"rendered":"https:\/\/www.tamamliyo.com\/blog\/?p=312"},"modified":"2022-08-04T13:26:58","modified_gmt":"2022-08-04T13:26:58","slug":"embedded-insurance-nedir","status":"publish","type":"post","link":"https:\/\/www.tamamliyo.com\/blog\/embedded-insurance-nedir\/","title":{"rendered":"Embedded Insurance Nedir?"},"content":{"rendered":"

Embedded insurance, m\u00fc\u015fterilerinizin en \u00e7ok sigortaya ihtiya\u00e7 duyduklar\u0131 yerde ve zamanda, onlar\u0131n sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnle ili\u015fkili ki\u015fiselle\u015ftirilmi\u015f sigorta \u00fcr\u00fcnlerini satma s\u00fcrecine denir. \u0130\u015fte bu noktada, \u00f6rne\u011fin bir u\u00e7ak bileti al\u0131rken, seyahat sigortas\u0131 sat\u0131n alma diyalo\u011fu ka\u00e7\u0131n\u0131lmaz hale geliyor.<\/p>\n

Dijital embedded insurance, m\u00fc\u015fterilere kendileri i\u00e7in \u00f6nemli olan \u00fcr\u00fcn ve hizmetlerle birlikte sigorta sat\u0131n alma imkan\u0131 verir.\u00a0 M\u00fc\u015fteriler herhangi bir \u00fcr\u00fcn veya hizmeti sat\u0131n almak istediklerinde, sigortac\u0131lar m\u00fc\u015fterilerine “yaln\u0131zca” sigorta satmazlar.<\/p>\n

Ayr\u0131ca m\u00fc\u015fteriler \u00f6deme yapt\u0131\u011f\u0131nda, sigortac\u0131lar sahip olduklar\u0131 \u00fcr\u00fcnlerinin reklam\u0131n\u0131 \u00f6deme a\u015famalar\u0131nda yapma \u015fans\u0131na sahip olurlar. \u00d6rne\u011fin, m\u00fc\u015fteriler u\u00e7ak bileti , otob\u00fcs bileti al\u0131rken yada bir vize ba\u015fvurusu yaparken.<\/p>\n

Bu \u015fekilde sigorta \u015firketleri, insanlar\u0131n g\u00fcnl\u00fck zihniyetinin bir par\u00e7as\u0131 haline gelerek yeni ve daha \u00e7ekici sigorta \u00fcr\u00fcnleriyle yeni m\u00fc\u015fteri gruplar\u0131na farkl\u0131 yollarla ula\u015fabilir.<\/p>\n

Hedef M\u00fc\u015fteri Grubunun Dijital Davran\u0131\u015f\u0131<\/strong><\/h2>\n

Embedded insurance yeni bir kavram de\u011fildir. \u00d6rne\u011fin, banka sigortac\u0131l\u0131\u011f\u0131, Fransa’da benimsenmeye ba\u015flad\u0131\u011f\u0131 1980’lerden beri var olmu\u015ftur. Banka sigortac\u0131l\u0131\u011f\u0131, bir sigorta \u015firketi ile bir banka aras\u0131nda, sigorta \u015firketinin \u00fcr\u00fcnlerini bankalardaki sat\u0131\u015f acenteleri arac\u0131l\u0131\u011f\u0131yla bankan\u0131n m\u00fc\u015fterilerine satmas\u0131na izin veren bir anla\u015fmad\u0131r.<\/p>\n

Embedded insurance, her iki \u015firket i\u00e7in de karl\u0131d\u0131r. Bankalar, sigorta \u00fcr\u00fcnleri satarak daha fazla gelir elde eder. Sigorta \u015firketleri daha fazla sat\u0131\u015f eleman\u0131 istihdam etmeden m\u00fc\u015fteri tabanlar\u0131n\u0131 geni\u015fletme \u015fans\u0131na sahiptir. B\u00f6ylece, sat\u0131\u015f maliyetlerini d\u00fc\u015f\u00fcr\u00fcrler. Son olarak, her iki \u015firket de daha y\u00fcksek m\u00fc\u015fteri memnuniyetinin ve daha iyi m\u00fc\u015fteri tutman\u0131n keyfini \u00e7\u0131kar\u0131r.<\/p>\n

Embedded insurance, \u015fimdiye kadar da\u011f\u0131t\u0131m ortaklar\u0131n\u0131n sigorta \u015firketleri ile \u00f6nc\u00fcl\u00fck etti\u011fi al\u0131\u015fveri\u015flerde analog sat\u0131\u015f s\u00fcre\u00e7lerine dayan\u0131yordu. Bug\u00fcn embedded insurance, dijital m\u00fc\u015fteri davran\u0131\u015flar\u0131 nedeniyle y\u00fcksek h\u0131zl\u0131 bi\u00e7imde \u015fekil de\u011fi\u015ftirmektedir.<\/p>\n

T\u00fcketicilere \u00fcr\u00fcn veya hizmet sunan firmalar g\u00fcn\u00fcm\u00fczde en \u00e7ok dijital sat\u0131\u015f kanallar\u0131n\u0131 kullanmaktad\u0131r. Bu nedenle, embedded insurance modelinin dijitalle\u015ftirilmesi gerekir. Bu durum, \u00e7evrimi\u00e7i sat\u0131n alma i\u015flemlerin bir par\u00e7as\u0131 olarak e-ticaret platformlar\u0131 arac\u0131l\u0131\u011f\u0131yla, uygulamalara ve ba\u011f\u0131ms\u0131z web sitelerine yerle\u015ftirilmi\u015f bir bi\u00e7imde, hatta sat\u0131\u015f noktalar\u0131nda bile sigorta sunmak anlam\u0131na gelir.<\/p>\n

\"Embedded
Embedded \u0131nsurance nedIr ?<\/figcaption><\/figure>\n

Embedded Insurance \u00c7e\u015fitleri Nelerdir?<\/strong><\/h2>\n

tamamliyo.com’da \u00fc\u00e7 yerle\u015fik strateji belirledik:<\/p>\n

    \n
  1. Related embedding,<\/li>\n
  2. Linked embedding,<\/li>\n
  3. Bundled embedding.<\/li>\n<\/ol>\n

    Bundled ve linked embedded insurance, sekt\u00f6rde uzun y\u0131llard\u0131r kullan\u0131lmaktad\u0131r. \u00d6rne\u011fin, Amazon’dan bir buzdolab\u0131 sat\u0131n ald\u0131\u011f\u0131n\u0131zda veya finansmanl\u0131 bir araba ald\u0131\u011f\u0131n\u0131zda, servis ve sigorta tek bir fiyata dahildir.<\/p>\n

    Bununla beraber, related embedded insurance, oyunun kurallar\u0131n\u0131 de\u011fi\u015ftirir. Embedded insurance modelinin bu \u00e7e\u015fidi \u00fcniversitedeki yeni haval\u0131 \u00e7ocuk gibidir. \u0130\u015fte bu eksik olan k\u0131s\u0131md\u0131r. Ba\u015far\u0131ya giden yol ve gelece\u011fi olan bir i\u015f. Bu… Evet, siz anlad\u0131n\u0131z \ud83d\ude42<\/p>\n

    Konudan bahsederken, \u00fc\u00e7 modeli ayr\u0131 ayr\u0131 a\u00e7\u0131klayal\u0131m:<\/p>\n

    Related Embedding<\/strong><\/h2>\n

    Related embedding, i\u015f orta\u011f\u0131n\u0131n kendi dijital evrenindeki herhangi bir dijital alanda m\u00fc\u015fterisine sigorta sunmas\u0131 olarak tan\u0131mlan\u0131r. Bu model do\u011frultusunda sigorta, temel \u00fcr\u00fcnden sigortaya k\u00f6pr\u00fc kuran ilgili bir de\u011ferin oldu\u011fu dijital bir yerle\u015fim bi\u00e7imi elde edebilir. Ancak, i\u015f orta\u011f\u0131 ve m\u00fc\u015fteri aras\u0131ndaki i\u015fleme ba\u011fl\u0131 de\u011fildir.<\/p>\n

    \u00d6rnek vermek gerekirse; bir araba sat\u0131c\u0131s\u0131, en iyi arabay\u0131 bulma konusunda tavsiyelerle dolu bir blog g\u00f6nderisi haz\u0131rlar. Olu\u015fturulan blog yaz\u0131s\u0131, m\u00fc\u015fteriyi reklam ile bulu\u015fturan sigorta sat\u0131\u015f yolculu\u011funun bir ad\u0131m\u0131d\u0131r.<\/p>\n

    Related embedding, sigorta satmak ve mevcut web sayfalar\u0131 \u00fczerinden gelir elde etmek isteyen da\u011f\u0131t\u0131m ortaklar\u0131 i\u00e7in doyumsuz bir inceliktir.<\/p>\n

    Bunun nedeni, m\u00fc\u015fteri ya\u015fam boyu de\u011ferinin uzamas\u0131 ve komisyon gelirine e\u015fit olan sigorta modeli sunarak katma de\u011feri g\u00f6rebilmeleridir.<\/p>\n

    Ek olarak; da\u011f\u0131t\u0131m ortaklar\u0131, dijital evrenlerini bir reklam sirkine d\u00f6n\u00fc\u015ft\u00fcrmeden ve e\u015f zamanl\u0131 olarak m\u00fc\u015fteri sadakatini art\u0131rarak bundan kazan\u00e7 sa\u011flayabilirler.<\/p>\n

    Linked Embedding<\/strong><\/h2>\n

    Linked embedding, i\u015f orta\u011f\u0131n\u0131n sat\u0131\u015f noktas\u0131n\u0131 bir sigorta sat\u0131\u015f kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcrmekle ilgilidir. Bu model, son m\u00fc\u015fterinin, orta\u011f\u0131n\u0131z\u0131n sat\u0131\u015f ak\u0131\u015f\u0131na bir eklenti olarak sigorta \u00fcr\u00fcn\u00fcyle etkile\u015fimde bulundu\u011fu anlam\u0131na gelir. Linked embedding modeline bir \u00f6rnek olarak, bir televizyon ya da ak\u0131ll\u0131 telefon al\u0131rken \u00f6deme a\u015famas\u0131nda bu \u00fcr\u00fcn ile ilgili size sigorta \u00fcr\u00fcn\u00fcn\u00fcn teklif edilmesidir.<\/p>\n

    Linked embedding, sat\u0131n almak i\u00e7in olan karar s\u00fcrecini k\u0131salt\u0131r \u00e7\u00fcnk\u00fc m\u00fc\u015fteri yolculu\u011fu, m\u00fc\u015fterinin ger\u00e7ek ihtiya\u00e7lar\u0131yla ilgili kolay ve iyi bir karar vermesine yard\u0131mc\u0131 olur: Televizyon veya ak\u0131ll\u0131 telefon.<\/p>\n

    M\u00fc\u015fteri yolculu\u011fu, \u00fcr\u00fcn\u00fcn kendisinden daha fazlas\u0131n\u0131 olu\u015fturdu\u011fu i\u00e7in m\u00fc\u015fteriye katma de\u011fer sunar. Ba\u015fka bir deyi\u015fle; m\u00fc\u015fteri, sihirli bir hal\u0131y\u0131 u\u00e7uruyormu\u015f gibi hissettiren bir m\u00fc\u015fteri yolculu\u011funa g\u00f6nderilir.<\/p>\n

    Bundled Embedding<\/strong><\/h3>\n

    Bundled embedding modelini se\u00e7ti\u011finiz takdirde, m\u00fc\u015fterilerinizi orta\u011f\u0131n\u0131z ile 1:1 y\u00f6ntemi e\u015fli\u011finde etkin bir \u015fekilde payla\u015f\u0131yorsunuz demektir. Bu durumda sigorta paketi, i\u015f orta\u011f\u0131n\u0131z\u0131n \u00fcr\u00fcn veya hizmetiyle birlikte paketlendi\u011finden -veya buna dahil oldu\u011fundan- orta\u011f\u0131n\u0131z bir sat\u0131\u015f yapt\u0131\u011f\u0131nda sigorta satm\u0131\u015f olursunuz. Yani bire bir kazan\u00e7 sistemi devrede olur.<\/p>\n

    Bundled embedding modeli, m\u00fc\u015fterinin tek t\u0131klamayla sat\u0131n ald\u0131\u011f\u0131 birden \u00e7ok hizmetin bir par\u00e7as\u0131d\u0131r. Dolay\u0131s\u0131yla, sigortan\u0131z\u0131n \u00fcr\u00fcn veya hizmetle alakal\u0131 olmas\u0131 ve m\u00fc\u015fteri taraf\u0131ndan sigorta-\u00fcr\u00fcn i\u00e7eri\u011finin ayr\u0131lmaz olarak g\u00f6r\u00fclmesi \u00f6nemlidir.<\/p>\n

    Herhangi bir \u00fcr\u00fcn\u00fc veya hizmeti sigortas\u0131z sat\u0131n alman\u0131n so\u011fuk bir hamburger\u00a0 yemek kadar tats\u0131z oldu\u011funa m\u00fc\u015fterinizi ikna edebilirseniz, do\u011fru yoldas\u0131n\u0131z demektir.<\/p>\n

    Bundled embedding; ara\u00e7 finansman\u0131, ara\u00e7 servisi ve ara\u00e7 sigortas\u0131n\u0131n her \u015fey dahil teklif \u00e7e\u015fitlerinde bir araya getirildi\u011fi otomotiv end\u00fcstrisinde olduk\u00e7a pop\u00fclerdir.<\/p>\n

    Sigorta Sekt\u00f6r\u00fcn\u00fcn Dijitalle\u015fmesi<\/strong><\/h3>\n

    Dijital embedded insurance, sigorta \u015firketleri i\u00e7in inan\u0131lmaz bir \u00f6neme sahip olmakla birlikte sigorta hizmeti sunmak isteyen dijital i\u015fletmeler i\u00e7in\u00a0 ( e-ticaret siteleri , mobil uygulamalar )\u00a0 i\u00e7in de daha \u00f6nce g\u00f6r\u00fclmemi\u015f bir f\u0131rsatt\u0131r. Embedded insurance modelin dijital i\u015fletmeler \u00e7ok fazla efor harcamadan sigorta \u015firketlerinin \u00fcr\u00fcnlerini satabilirler. E\u011fer sizde e-ticaret portal\u0131n\u0131zda yada mobil uygulama\u0131nda m\u00fc\u015fterilerinizin alabilece\u011fi sigorta \u00fcr\u00fcnlerini satmak istiyorsan\u0131z buradan embedded insurance<\/a> ba\u015fvurusu yapabilirsiniz.<\/p>\n

    M\u00fc\u015fterilerinizin oldu\u011fu yerde (ve rakiplerinizin olmad\u0131\u011f\u0131 yerde) olmak istiyorsan\u0131z, embedded insurance i\u00e7in veri tabanl\u0131 bir dijital \u00e7\u00f6z\u00fcme yat\u0131r\u0131m yapman\u0131n zaman\u0131 gelmi\u015f demektir.<\/p>\n

    Avrupa\u2019da Dijital Olarak Sat\u0131lan Sigorta<\/strong><\/h3>\n

    Embedded insurance modeli giderek daha dijital hale geliyor. Dijital olarak sat\u0131lan sigortan\u0131n pop\u00fclaritesi hakk\u0131nda bir g\u00fcncelleme almak istiyorsan\u0131z blog sayfam\u0131z\u0131 takip edebilirsiniz. Burada, size sigortan\u0131n gelece\u011fi ile ilgili bilgiler veriyoruz.<\/p>\n

    Ba\u015fka bir hizmetle birlikte paket olarak sunulanlar da dahil olmak \u00fczere (u\u00e7ak bileti ile birlikte sunulan seyahat sigortas\u0131 gibi) ka\u00e7 ki\u015finin sigorta poli\u00e7esi sat\u0131n ald\u0131\u011f\u0131n\u0131 veya yeniledi\u011fini web sitemizden g\u00f6rebiliyor olacaks\u0131n\u0131z.<\/p>\n

    Embedded Insurance K\u00e2rl\u0131l\u0131\u011f\u0131n\u0131z\u0131n En \u0130yi Arkada\u015f\u0131d\u0131r<\/strong><\/h3>\n

    Dijital embedded insurance, \u015firketinizi para kazanma ve\/veya para tasarrufu sa\u011flayan bir makineye d\u00f6n\u00fc\u015ft\u00fcrebilir. Sigorta modelinizin, m\u00fc\u015fteriler i\u00e7in alakal\u0131 oldu\u011funda her \u015feyden \u00f6nce daha fazla satars\u0131n\u0131z, ek olarak \u00e7ok daha fazla m\u00fc\u015fteriye ula\u015ft\u0131\u011f\u0131n\u0131z i\u00e7in,\u00a0 \u015funlar\u0131 da yapabilirsiniz:<\/p>\n

      \n
    1. Sat\u0131\u015f ba\u015f\u0131na maliyetinizi d\u00fc\u015f\u00fcr\u00fcn.<\/li>\n
    2. Size sat\u0131\u015flarda b\u00fct\u00fcnsel bir b\u00fcy\u00fcme sa\u011flayabilecek ve i\u015finizi b\u00fcy\u00fctebilecek tek da\u011f\u0131t\u0131m stratejisi uygulay\u0131n.<\/li>\n
    3. Elde etme maliyetlerinizi azalt\u0131n (Di\u011fer ad\u0131yla, edinme maliyeti).<\/li>\n<\/ol>\n

      Sat\u0131\u015f ve \u00d6l\u00e7eklenebilirli\u011fe Giden Yolunuzu Bulmak \u0130\u00e7in Embedded Insurance Karar A\u011fac\u0131m\u0131z\u0131<\/em> Kullan\u0131n<\/strong><\/h4>\n

      Yukar\u0131dakileri okuduysan\u0131z, art\u0131k embedded insurance hakk\u0131nda bir \u015feyler biliyorsunuzdur. Art\u0131k, i\u015f modelini bile sat\u0131n almaya ba\u015flad\u0131n. Belki kendi i\u015finizde de kullanmak istersiniz. Ama nereden ba\u015flayacaks\u0131n? Embedded insurance s\u00fcrecine karar vermek istiyorsan\u0131z buradan embedded insurance<\/a> ba\u015fvurusu yapabilirsiniz.<\/em><\/p>\n

      Satmak istedi\u011finiz \u00fcr\u00fcn\u00fc se\u00e7in ve bize mesaj\u0131n\u0131z\u0131 b\u0131rak\u0131n. Yerle\u015fik sigorta stratejinizle ba\u015far\u0131l\u0131 olmak i\u00e7in gereken kararlar\u0131 ve ad\u0131mlar\u0131 beraber verelim.<\/p>\n

      Sat\u0131n Almak ya da Sat\u0131n Almamak: \u0130nsanlar (Asl\u0131nda) Nas\u0131l Karar Verir ve \u00c7evrimi\u00e7i Sigorta Sat\u0131n Al\u0131r?<\/strong><\/h4>\n

      Sigorta \u00fcr\u00fcnlerinizi sadece \u00e7evrimi\u00e7i sat\u0131yorsan\u0131z, sat\u0131\u015f rakamlar\u0131n\u0131n artmas\u0131n\u0131 izlerken arkan\u0131za yaslanabilirsiniz, de\u011fil mi? Ne yaz\u0131k ki, bu o kadar basit de\u011fil. \u0130nsan zihni tuhaf bir \u015feydir. Zihin, sistem 1 ve sistem 2 olarak ayr\u0131lm\u0131\u015ft\u0131r.<\/p>\n

      Sistem 1, zaman\u0131n %95’inde zihnimizi ‘kontrol eden’ otomatik pilottur. H\u0131zl\u0131, bilin\u00e7siz ve sezgisel olarak d\u00fc\u015f\u00fcn\u00fcr ve (i\u00e7g\u00fcd\u00fcsel) duygu ve al\u0131\u015fkanl\u0131klara dayal\u0131 kararlar verir.<\/p>\n

      Sistem 2 pilottur. Ak\u0131lc\u0131, analitik ve bilin\u00e7lidir. Sistem 2, \u00f6rne\u011fin (evet, tahmin ettiniz) sigorta gibi yeni veya karma\u015f\u0131k g\u00f6revleri yerine getirmesi gerekti\u011finde ‘a\u00e7\u0131l\u0131r’. Beyin, sistem 2’yi kullanmaktan ka\u00e7\u0131nmak i\u00e7in her \u015feyi yapar \u00e7\u00fcnk\u00fc zaman ve (zihinsel) enerji harcar.<\/p>\n

      Potansiyel bir m\u00fc\u015fterinin sizden sigorta sat\u0131n almas\u0131n\u0131 istiyorsan\u0131z, karar vermelerini kolayla\u015ft\u0131ran ve destekleyen bir m\u00fc\u015fteri yolculu\u011fu olu\u015fturman\u0131z gerekir. Ba\u015fka bir deyi\u015fle, bu m\u00fc\u015fteri yolculu\u011fu m\u00fc\u015fterinizim sistem 1\u2019ine hitap etmelidir.<\/p>\n

      Dijital M\u00fc\u015fteri Yolculu\u011fu Tuza\u011f\u0131 Nas\u0131l Ge\u00e7ilir?<\/strong><\/h4>\n

      Size bir iyi bir de k\u00f6t\u00fc haberimiz var. \u0130yi haber \u015fu ki, bir m\u00fc\u015fteri yolculu\u011fu olu\u015fturman\u0131n bir\u00e7ok do\u011fru yolu mevcuttur. K\u00f6t\u00fc haber \u015fu ki, bunu yapman\u0131n bir\u00e7ok (!) kusurlu yolu da var. Ve oradaki en b\u00fcy\u00fck tuzaklardan birine d\u00fc\u015fme riskiniz hayli y\u00fcksek. Hey, el\u00e7iye ate\u015f etme, mesaj\u0131 iletenin bir su\u00e7u yok.<\/p>\n

      Fark\u0131nda olmadan m\u00fc\u015fteri yolculuklar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmeye \u00e7al\u0131\u015f\u0131rken bunu mahveden bir\u00e7ok sigortac\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bir ger\u00e7ektir. Asl\u0131nda potansiyel m\u00fc\u015fterilerinin %50’sini korkutuyorlar. Bu \u00e7ok korkun\u00e7.<\/p>\n

      Peki, ac\u0131 ger\u00e7ekle y\u00fczle\u015fmeye ve bu tuza\u011fa d\u00fc\u015f\u00fcp d\u00fc\u015fmedi\u011fini \u00f6\u011frenmeye haz\u0131r m\u0131s\u0131n?<\/p>\n

      Vay can\u0131na, bu paragraf\u0131 sonuna kadar okudun mu? Bu da embedded insurance modeline ne kadar merakl\u0131 oldu\u011funuz anlam\u0131na gelir. Bu do\u011fruysa,\u00a0 i\u015finiz i\u00e7in s\u00fcrekli yak\u0131t almak i\u00e7in a\u015fa\u011f\u0131ya yorum b\u0131rakarak e-posta b\u00fcltenimize kaydolmal\u0131s\u0131n\u0131z \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

      Embedded insurance, m\u00fc\u015fterilerinizin en \u00e7ok sigortaya ihtiya\u00e7 duyduklar\u0131 yerde ve zamanda, onlar\u0131n sat\u0131n ald\u0131klar\u0131 \u00fcr\u00fcnle ili\u015fkili ki\u015fiselle\u015ftirilmi\u015f sigorta \u00fcr\u00fcnlerini satma s\u00fcrecine denir. \u0130\u015fte bu noktada, \u00f6rne\u011fin bir u\u00e7ak bileti al\u0131rken, seyahat sigortas\u0131 sat\u0131n alma diyalo\u011fu ka\u00e7\u0131n\u0131lmaz hale geliyor. Dijital embedded insurance, m\u00fc\u015fterilere kendileri i\u00e7in \u00f6nemli olan \u00fcr\u00fcn ve hizmetlerle birlikte sigorta sat\u0131n alma imkan\u0131 verir.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":235,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-embedded-insurance"],"yoast_head":"\nEmbedded Insurance Nedir? - Tamamliyo Blog<\/title>\n<meta name=\"description\" content=\"Embedded insurance, m\u00fc\u015fterilerinizin en \u00e7ok ihtiya\u00e7 duyduklar\u0131 yerde ve zamanda, onlara ili\u015fkili ve ki\u015fiselle\u015ftirilmi\u015f sigorta satmakla ilgilidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tamamliyo.com\/blog\/embedded-insurance-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Embedded Insurance Nedir? 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